Brand Marketing
Develop and execute marketing strategies and plans
We develop and execute marketing strategies and plans for premium, luxury, small craft, and specialty wine and spirits.
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Our team has tremendous depth and breadth of experience in the beverage alcohol industry, in both supplier and distributor tiers.
Strategy
& Planning
We develop integrated brand, marketing and sales strategies and plans from scratch, or we can drive annual planning based upon existing documents.
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Incorporating industry data, insights and expertise we develop core asset to drive growth for your brand.
Execution
Create fully integrated programs and campaigns - sales/trade programs, events, digital/social
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Commercialize new products for launch
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Create ON/OFF brand, marketing and trade marketing presentations
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Develop standards and templates
Management
Manage programs and campaigns - sales/trade programs, events, digital, social
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Present new product launch plans to sales and distributors
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Present ON/OFF brand, marketing and trade marketing plans
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Direct creative - brand, marketing assets, managing digital/social sites
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Train sales and distributors on standards and templates
Execution &
Management
Developing the tactics outlined in your strategy and plan, and then ensuring the sales and distributor teams are trained and able to use the tools, is crucial to your sales growth.
Monitoring & Evaluation
A monitoring and evaluation plan is a critical component of marketing and sales plan. We establish who will monitor and report progress (who?), the KPI metrics (what?), how often to measure them (when?), and how the results will guide you (why?).
Plan
Create monitoring and evaluation plan
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Identify datasources
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Assign roles for monitoring and reporting
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Define KPIs for each person or team by function
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Define frequency for measuring and reporting KPIs
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Plan how results will guide improvements
Execution
Track KPIs
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Develop insights
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Create reports
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Present reports to
Board of Directors
Company leadership
Executive teams
Sales, marketing and finance teams
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Recommend next steps